TikTok Offers Users Control to Limit Artificial Intelligence-Made Media in Timelines

Users will soon have a updated setting that permits them to cut down on the volume of AI-made videos appearing in their feeds. This step comes as the platform announced that it currently hosts over 1 bn AI-generated clips.

Pilot Phase and Launch

The update is in a pilot phase over the coming weeks before a full-scale rollout. This shift comes amid a surge in content created by AI, fueled by emerging content generation software.

The Broader AI Trend

It has been noted that approximately one in 10 of the quickest rising video streams on a popular video site primarily display clips produced artificially. A considerable share of this output is deemed mass-produced AI material, a term for inferior, bulk-generated content that is frequently illogical or bizarre.

“We know from our community that many people appreciate content created using AI tools, from digital art to educational videos, and we intend to give people the ability to adjust the amount of that, based on their own preferences,” said a spokesperson.

Scale of AI Content

The service disclosed that there are currently 1.3bn videos on its network identified as AI-generated. Collectively, more than 100 mn media items are submitted to the app every day, making AI content a limited percentage of its total content library.

User Control Features

Users will be capable of reduce or increase the amount of artificial media they view by using the “manage topic” setting in the app and choosing AI-made media. Other topics that can already be adjusted under the setting encompass news, clothing, cosmetics, and dance.

Platform Guidelines

Its policies mandate content makers to identify “realistic” AI-made content, and it prohibits malicious fake videos of well-known individuals or emergencies. Any believable AI video that is without a tag can be taken down under its terms of service.

Additionally, the platform will from now on add an “AI-made” watermark to content made using its proprietary AI systems, or identified by an collaborative effort for spotting content made by AI. This action is aimed to deter users from trying to circumvent the tagging system.

Educational Initiatives

The company is also introducing a $2m AI literacy fund for professionals and organizations to develop informative material about ethical AI use. This initiative will support non-profit groups focused on educating coding and technology.

Content Safety Approach

The platform has defended its content review process, following debate over intentions to lay off numerous review team members in the United Kingdom. The company is set to eliminate 439 jobs in its user protection team in the UK capital, with labor groups and digital protection specialists voicing alarm that staff are being displaced by AI moderation.

A senior executive clarified that people-led review would remain essential, but artificial intelligence can safeguard staff by eliminating the most distressing content prior to it is viewed by humans. The platform stated a notable drop in disturbing and violent content handled by safety staff over the previous year due to the use of its AI tools.

“We think that it’s essential to combine humans and technology to ensure user safety,” the official commented. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to limit contact with unsafe media as swiftly, which is where a lot of the machine support is proving valuable operate efficiently.”